Update: We have launched a federal lawsuit against David Protein, Epogee, and Peter Rahal, where we allege established anti-trust laws were violated by deliberately monopolizing a key ingredient used by numerous health-conscious brands. Should we prevail, we will request that the courts make EPG be available to everyone (especially to our innovative competitors) in order to promote fair competition and provide choices for our customers. It is my personal belief that science and innovation is developed through fair access, and so many of you reached out to me to let me know how important our work is to help manage uncontrollable cravings (saving me from my own binge eating habits). We will fight this hard to make things right.

The case is OWN Your Hunger, Lighten Up Foods, and Defiant Foods vs Linus Technology (which operates under the trade name David Protein), Epogee, and Peter Rahal, filed in the Southern District of New York on June 2, 2025. Case: 1:25-cv-04544.

To our dear and loyal customers,

We regret to inform you that we must discontinue our hazelnut spreads, and our peanut butter spreads, as well as our wondersquares, for a specific period of time.

As you may already know, we were among the first companies to use a modern ingredient called EPG in our innovative foods. EPG allows us to safely and significantly reduce calories from fat while preserving flavor. Many other brands also use EPG to develop new and exciting foods that deliver a rich flavor experience with fewer calories. Our mission has always involved helping customers meet their various dietary and health goals. As someone who was a former binge eater, become obese as a result, and managed to lose that weight, I have first-hand experience on how challenging it can be to stick to a calorie deficit, and have a deep desire to make that process easier for all our customers.

Recently, a company that recently entered the protein bar market acquired Epogee, the company that produces EPG, and announced today that it will cut off access for this key ingredient to all companies, and only make it available to themselves going forward. We cannot name this company due to specific legal reasons, but I am sure you can easily find out who it is by searching the news.

The majority of our time is now focused on immediate efforts on exploring potential options to save our company and other companies that use EPG (many of them being small businesses), As a result, we likely will not have time to respond to individual inquiries, other than specific inquiries for orders. If you wish to make your voice heard, instead of reaching out to us directly, we encourage you to make your own informed decisions, investigate the facts, and consider contacting the companies involved to share your thoughts.

We believe in a fair marketplace where competition benefits customers, with competitive advantage earned through product quality, excellent customer service, and reasonable pricing. We hope all companies choose to succeed through these same principles.

In the meantime, please note that we still have limited stock, and your order will be fulfilled as long as it goes through. We will make another announcement early next week regarding our long term plans.

Thank you always for your continued support.

Ruz Safai
Founder, OWN Your Hunger