How It Works

Satisfy your peanut butter cravings without guilt with the world’s first true peanut butter replacement. No compromise in taste or texture, made with our new, patented, plant-based fat. Equivalent to 2 SmartPoints®* per tablespoon.
*SmartPoints® values were calculated by OWN and are not an endorsement or approval by Weight Watcher’s®/WW® Inc, the owner of the SmartPoints® registered trademark.

We reinvented the spreadable peanut butter and reduced its calories to only 50 calories per tablespoon (nearly half the calories of regular peanut butter), while keeping all the texture and flavor. No palm oils, no hydrogenated vegetable oils, no sugars, no artificial fibers, no flavorings. Say goodbye to mixing water with peanut powder or imitation peanut-like spreads to get your fix. Say hello to true peanut butter magic (spreadable version shown).

Lower Calorie Creations

Transform your Peanut Butter favorite treats to healthier versions. Don’t hold back the peanut butter!

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Protein Bar Magic

The best tasting and most premium protein bar on the market that keeps you full longer with natural ingredients. Compliments the spreads.